How to Make Money on Social Media: Yung Earn’s Playbook


The digital landscape has transformed dramatically over the years, and social media is no longer just a place for entertainment—it’s a business. In the first episode of How to Make Money With …, Moneyweb sits down with Yung Earn, a former IT professional turned social media entrepreneur, to uncover how he built a lucrative career online.

From IT Job to Social Media Success

Yung Earn’s journey wasn’t an overnight success. Like many content creators, he started small, investing R5,000 a month into his side hustle. It was a bold move, considering he was unsure whether it would pay off. But as it turns out, it did—big time. Through consistency and strategic content creation, he built an audience that eventually led to brand deals and a sustainable income.

The Three Pillars of Social Media Success

According to Yung Earn, success in social media boils down to three key elements:

  1. Authenticity – People connect with real, relatable content. Yung Earn never tried to be someone he wasn’t; instead, he built his brand around his personality and experiences.
  2. Consistency – Posting regularly and engaging with followers is crucial. Social media algorithms favor active creators who keep their audiences engaged.
  3. Patience – Not every post will go viral. Yung Earn admits that for every hit video, there were plenty of flops. The key is to keep going and learn from what works and what doesn’t.

Monetizing Social Media

Turning a social media presence into a profitable business requires multiple income streams. Yung Earn leveraged:

  • Brand collaborations – Companies pay influencers to promote their products to their followers.
  • Ad revenue – Platforms like YouTube and TikTok offer revenue-sharing programs.
  • Merchandise and digital products – Some creators sell their own branded products or online courses.
  • Affiliate marketing – Earning commissions by promoting other companies’ products.

Takeaways for Aspiring Content Creators

Whether you’re looking to break into the content creation industry or simply curious about how people make money online, Yung Earn’s story offers valuable insights. The takeaway? It’s not easy, but it’s possible. With the right mindset and strategies, social media can be a powerful tool for financial independence.

Want to dive deeper into Yung Earn’s journey? Listen to the full podcast episode on Moneyweb.

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